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During the Columbus Celebration, nearly one million people lined world-famous Fifth Avenue to watch the Columbus Day Parade, a must-see event on New York’s calendar…

Spokesmen for our sponsors were interviewed on WABC during the Parade broadcast…

Sponsors gained access to the exclusive Italian Heritage Month reception at Gracie Mansion…

And were welcomed at a black tie gala with leaders in the field of business and governance from both Italy and the United States. 

We invite you to join us as a sponsor during the October Columbus Celebration, the world’s largest celebration of Italian-American heritage and the explorations that brought Europe to the Americas. 

If your company is interested in working with us to create a dynamic, colorful presentation in our internationally broadcast Columbus Day Parade, we would be delighted to welcome your participation in the Columbus Celebration.

Our sponsorship packages offer participation in our events at a variety of levels.  We would also be happy to create a series of opportunities to maximize the appeal of your products and services. Click here to become a sponsor!

And please remember – all proceeds from Columbus Celebration sponsorships go towards the Foundation’s scholarship funds. 


Should you have any questions or want additional materials, please feel free to contact us at (212) 249-9923 or


TD Ameritrade
We sponsor the Columbus Week events for a simple reason: the millions of people who make time to attend the interactive exhibits and the Columbus Day Parade are active, and they make time to educate themselves and enjoy their lives and families. They are exactly the kind of people who use and benefit from our products and services, so we participate in the events to make sure they know we’re on the same page as they are.
- Joe Moglia, CEO